SEO Consultancy - Advanced Web Marketing Program 

Our SEO consultancy and Advanced Web Marketing Program  is aimed at existing web site owners and clients that have already gone through the Web Success Fast Start Program and either need a wider and more aggressive campaign, or want to focus and grow their SEO optimisation to capture a wider market niche or additional products and services.

The needs and requirements of an existing established web business will vary from company to company.

While many elements of web marketing and SEO in general can be applied to different websites, invariably in our experience of working closely with business clients over many years there is not always a one glove fits all solution as far as we are concerned, and all businesses have a unique set of goals and/or values.

Whilst our fast start website promotion program has been designed to address the needs of a broad and generic market base, its marketing campaign is tailored to the specific needs of each business. Established websites and businesses in very competitive sectors however may need to look at other search engine promotion strategies so initial SEO consultancy is paramount to ensure a succesful campaign. 

We also need to be mindful of any exisiting search engine marketing or web marketing strategy a business has already employed and pay due diligence to the success criteria that company may already have in place. 

The Advanced Web Marketing Program

Whats Covered

1. The Advanced Web Marketing Program starts with the SEO consultant conducting an as is website assessment based on your target key term/phrases(s) (up to 3) with report compared to your top competitors. Also we need to assess where you appear in the rankings to date.

Even though you may have gone through our web success fast start program you may have added significant content to your site and or made site structure changes since our last discussions, or you may not have been through this program at all.

In either case it is imperative that we conduct a degree of investigation so we can understand the as is scenario with your website in the eyes of Google and advise you from a position of knowledge.

2. Similar to the Web Success Fast Start Program your SEO consultant will then conduct with a further or initial “Client Discovery” telephone SEO consultation together with a Marketing Intelligence Review which would typically be around 1 to 2 hours depending on your requirements. (One of our SEO consultants can conduct an on-site visit if required at additional cost, but this is most often unnecessary at this stage and this also helps to keep your costs down).

The Marketing Intelligence Review will cover the following aspects of your website and web strategy in some depth:

• Existing online marketing benchmarks
• Your current online marketing approach
• Your copywriting needs
• On page optimisation
• Sales or lead conversion analysis
• Site stickiness and interactivity
• Your goals for any ongoing marketing activity

3. Once your SEO consultant has completed items 1 and 2 of the Advanced Web Marketing Program we will then furnish you with a report on our findings together with our recommendations on which aspects of the Advanced Web Marketing Program would be most suitable and an overview of any costs based on our recommendations.

Once the consultant has completed the website assesment clients can then choose to opt for one of our standard website promotion packages or set up a custom SEO campaign depending on the outcome and recommendations of the initial SEO Consultancy.

Other SEO consulting services we offer to augment your company's search engine marketing strategy also include keyword research, web design SEO (pre development search engine optimisation) and SEO copywriting.

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