Article Marketing – The Powerhouse of Viral Web Marketing

Article Marketing and Content Distribution – The Powerhouse of Viral Web Marketing - if you have read the importance of link building and the sheer power of deep linking then you are already well on your way to understanding the how and why as well as the importance of setting up and maintaining a good web marketing strategy, if you haven't please read these first.

We are now going to introduce you to a technique called Article Marketing which is an essential cog and must have in any web site marketing strategy and a true powerhouse of web site promotion on a viral basis.

Article Marketing is web marketing on steroids and website marketing using articles can help bring you additional traffic from websites you have never even come across. It will give you back links, deep links and anchor text links as well.

And if that wasn’t enough to wet your appetite these links are then shared virally so that you get even more in-links, deep links and anchor text links without having to go through the painful process of contacting other site owners.

How Does Article Marketing Work?

Like anything thing in life that is truly worthwhile you need to give something for free (deathly silence all of a sudden) to receive something of far greater value.

There are around the web lots of Article web sites that rely solely on other people giving them great content for free to put on their site. Now I can already hear people saying why on earth would I want to do that?

Well, let me explain what the wins are for you. The Article websites are frequently spidered by the search engines mainly because they are constantly updated with fresh quality unique content – just what the search engines look for.

In a good majority of cases these websites have excellent page rank which is a measure of quality and when you give a free article you are allowed to put a link to your website in a resource box so you get a free back links from a well ranked site (good powerful link building).

Some of the Article Websites (many of the sites we use) also allow up to 2 anchor text links as well which can be used for deep linking (free in-link and in addition free anchor text deep links – getting excited yet?).

There's More

If that wasn’t already enough for you to see the power of Article Marketing as a must have part of your internet marketing solution then it gets even better.

The Articles you give for free to the Article websites, they give for free to anybody looking for content for their own sites as well as long as they keep the resource box and link intact (there are a lot of people out there who will not or just don’t have the time to write their own copy and they hover round these sites like flies to get the latest hot articles before anyone else).

And it's at that point the effect is viral and one article can spread to 10’s, hundreds and thousands of other websites over a period of time.

Let’s put that in perspective for you because if you are not at this point really excited about article marketing then you have seriously missed the point.

If you submit one article to 150 Article directories and they all published you can reasonably expect to get back anywhere between 150 - 300 back links and deep anchor text links to your website from the Article websites alone.

If over the period of the next 12 months (and there is no time limit on this) only three articles were used from each Article directory (and only a third were honest enough to leave the resource box intact then you have potentially another 150-300 back links that you have not had to do anything to achieve.

If your article is about a particular hot topic or product then the viral effect can be truly awesome.

So Article Marketing is truly the powerhouse of viral web marketing giving  back links, deep anchor text links and viral links as well, so it should not be dismissed as a valuable website link building tool. And when used as part of a well balanced web marketing strategy ti will truly increase both your rankings and your web traffic.

What Do I Do Next?

If you have read the importance of link building, the sheer power of deep linking and this page as well you will have a thorough understanding of the actions you need to take to make your website more successful. If you choose to do nothing that is fine, at least you know what your competitors will be doing to increase their rankings.

If you want to move on to the next stage and begin to make your website more successful then we have a number of options to help you.

For brand new websites this is the Web Success Fast Start Program. This has been structured to not only give you a fast start but to guide you on content and structure which is a major ingredient to web success.

If you are an exisiting web site owner then we have the SEO consulting and advanced web marketing program. This has been structured around the needs of an established web site.

And if you want to just simply get started on your road to web success then visit our Search Engine Marketing page where we have structured some simple web marketing packs to get you going.

I would say good luck, but I guess by now you probably realise that you will not get to the top of the search engines by luck, but you will by creating quality content, good planning, a sound web marketing strategy and of course taking action.

To the action takers, here's to your success.

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