How To Build a More Successful Website
How To Build a More Successful Website - The very first
thing you need to have in order to build a more successful website
is a brief understanding of how the internet works.
Increasingly the web is becoming the number one place that people look for local
services, and as the population ages and the younger generation come through, they are more computer savvy and
subsequently, this trend will continue and increase on an accelerated rate.
You would be amazed at what people search for on the net. I don’t know about you
but I can’t remember the last time I picked up yellow pages (apart from taking it off my doorstep and putting it
in my bookcase to fester for another year).
Equally you would be amazed at how people search using the search engines, but once you understand this you will start to
be able to bring together various parts of the puzzle needed to make a successful website and understand
the action you need to be taking to maximise the potential of yours.
Without any fear of contradiction it would be fair to say Google is by far the most widely used search engine used by the
general public so consequently all website owners should be aiming to be a favoured site in eyes of
Google delivers a ton of web traffic
to your website compared to other search engines and in every case (unless your site has been banned by Google)
if Google likes your website the other search engines will follow for some very good reasons which we
will not go into right now.
Essentially the search engines use
robots (affectionately called bots or spiders) to scour the internet looking for quality information to serve to customers using their search engines. They find
the information and over time and this information is then “indexed” into their data base.
The more you can give the bots the good quality food that their clients are
looking for the better they will index your pages and the more
visitors you will get etc.etc., but you need to be building your website correctly from day one
otherwise you will spend hundreds of hours on web site development and have no or very few
Mistakes Most Businesses Make and What to
You would be horrified if you knew what to look for at the sheer waste of money many businesses have wasted on website development. They
have spent sometimes tens of thousands of pounds in developing
a pretty looking website because they believe that is the best thing to do (or they have not been advised
correctly), and have paid little regard to capturing clients looking
for their products or services.
Bots essentially only read text and consequently the website will only perform
at a fraction of its true potential unless properly marketed.
A good example of this would Joe Blogs in Gresham. Joe Blogs starts his new
computer business and decides to call it JoeBlogscomputers.co.uk or
JBC.co.uk for example.
Joe knows a lot of technical stuff about computers so builds a nice pretty
site, uploads some technical content and waits for the visitors to arrive, and waits…..and waits……and waits some
Tragically this scenario happens time and time
First big mistake is Google won’t probably know the site even exists or may not
even index it for possibly 3-6 months. He is just another website
amongst millions of others.
And secondly Joe has not thought about what the
customer will actually be looking for so when a customer types in a search phrase into Google
for example “computer help”, then I’m sorry to say that unless they already know who he is, or Joe has an
optimised site, the searcher will simply just not find his site at
After all, who will be searching for JBC (unless it is a major brand
If you have an existing site and you are in this situation then we would advise
you contact us as soon as possible to see how we can help you.
Successful Website Design
Building a successful website is a bit like making a cake, you need the right
ingredients in the right quantities to bake the perfect example. A little bit too much of one ingredient or
another will still make the cake, but it simply will not be so nice or appealing. And flour and egg on its
own….well nobody will want to be eating that will they?
How to Give Your Website a Head
To give your website a head start you simply need to get noticed by Google and you need to build your website with the correct structure and content (that is what people are actually looking for not
what you think they should be looking for).
But in order to do this you do need to know exactly what to do in the
first place after all it is no good owning a nice watch if you can’t tell the time so to speak.
Increasingly this is a request we are receiving more and more from both our new
clients who want to achieve success as soon as possible and our existing web owners who are looking to
take their websites to the next level.
How To Build A Successful Website
So grab yourself a cup of tea or coffee and we will take you on a guided 10 minute tour
of web marketing strategies so you can identify exactly what actions you need to be taking to
make your website more successful starting with The Importance Of Link Building.
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