Keyword Research Services & Keyword Analysis

Keyword research is essential to ensure your website is targeting the right customers based on what they are actually looking for, but like many aspects of search engine marketing and SEO the importance of effective keyword research is often overlooked or ignored.

Keyword research is generally very time consuming which is one of the reasons it is often omitted from web development brief, however this one aspect alone can make the difference between a website or even a page ranking or not, and ultimately it is also a prime contributor to a websites success.

Effective keyword research also helps to identify power words and phrases to use for seo copywriting or for your on-page optimisation, and coupled with your internal linking strategy will also help to build your sites authority. Once Google starts to view your site as an authority it will even deliver traffic for search terms not even contained on a page, as it deems your site to be the most able to answer the searchers query.

Keyword research is a component of our web success fast start program, website analysis, and some of our other link building packages and is used as part of our SEO copywriting services as well.

Additionally keyword research forms part of web design SEO.

Getting It Right

A simple example of getting it right (or getting it wrong depending which side of the fence you are on) could be highlighted by the following example:

A graphics design company wants to achieve a better website ranking and more traffic and have a sound but brief sales message about their graphics design services on the home page, but have not conducted any keyword research and have assumed that clients search for "graphics design".

However keyword research reveals that only around 1900 people search for this phrase per month whilst 49,000 actually search for "graphic design". Further keword research reveals a staggering  monthly search volume of 450,000 phrases containing these terms many of which can be used as pages to capture additional traffic and build website authority or to seed page content to boost page authority and subsequently webpage ranking.

Make sure keyword research is part of your website strategy otherwise your website will never meet its true potential.

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