The Sheer Power of Deep Linking

Now that you have read about the importance of link building hopefully you will already be asking yourselves how many in-links you actually have to your website and unless you are at the position you want to be, the answer will undoubtedly be not enough.

What Are The Different Types Of Links

There are a number of different links types you can use in your web marketing strategy, for example you could have a standard link to your home page, or an anchor text link to your home page for a few of your main keywords.

In case you are unaware an anchor text link is a link on a piece of text that links directly to a page about that content, for example anchor text red worms for sale would link to your red worms sales page and red worms may link to your home page.

Anchor links are extremely powerful because the search engines just love them and anchor text links to deep pages (deep linking) otherwise known as secondary pages are an even more powerful.

Why is Deep Linking So Powerful?

Ok, no apologies but it is back to the fishing analogy again (if you have not read about the importance of link building please do so first).

Now imagine if you also sold green worms, blue worms and brown worms as well. Once the fish (bots) have found out about your red worms they will eventually swim around your line to see if you have anything else of interest.

But being the astute fisherman (website owner) you are and because you are ahead of the crowd and are not going to leave this to mere chance, you are going to put extra hooks (deep links) on all your fishing rods and bait them with green, blue and brown worms as well.

This time when the fish (bots) come around they will easily find these extra deep links as well, and this time Google rather than sending just the red worm crowd to feed at your website it will also send those looking for green, blue and brown worms as well resulting in multiple feeding frenzies i.e. loads more web traffic.

Typical Example Of Deep Linking

A typical excellent example of deep linking in action is the number one spot in Google for Red worms. This is not even the home page but this page alone has more deep links than most website owners have to their entire websites or home page.

To put the sheer power of deep linking in to perspective ask yourselves this. How many websites have their main sales page on the home page?

The answer should be none because in a majority of cases the main page should be a meet and greet page, and many web businesses (especially e-commerce) will have multiple sales and pre-sales pages throughout its entire site.

Deep linking is one of the most powerful, persistent and sure-fire methods of driving free web traffic visitors directly to the products and services they are actually looking for, and as such should be one of the main weapons in your web site promotion arsenal.

So now you understand the sheer power of deep linking it is time to look at web marketing on steroids and Article Marketing – The Powerhouse of Viral Web Marketing. 

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