Web Design SEO - Web Marketing - Website Development SEO

Web Design SEO is a critical component of a successful website design as the initial impression you give the search engines especially Google will determine your website ranking right from day one. If done correctly and depending on your target market/key phrases it might surprise you to know it is entirely possible to get a new website on a page one ranking on Google within a week of going live!

Typically what tends to happen though is once the decision has been made to build a website, it is the graphic design element which immediately takes priority above all other considerations rather than what should be the cornerstone of the website foundations - seo friendly web design.

Search engine optimisation often does not come into the picture until months (and sometimes years) after a site has gone live, and only then because a business owner cannot understand why their visually and aesthetically pleasing website is nowhere in the search engine rankings, and as a result has very little organic traffic.

This often leads to a company having to resort to expensive pay per click campaigns to get clients even in relatively uncompetitive market sectors.

It cannot be denied that web design SEO and content captures customers, and if your website design does not take this into account then your chances of a good search engine ranking will be severely diminished.

Initial web design and SEO services should go together hand in hand and an seo friendly web design should be planned in advance to take advantage of initial keyword research and SEO copywriting, which will help identify not only the best anchor text for site navigation, but also highlight what your market sector is actually searching for on the web so you can ensure you have the right content on your website from the very outset.

Web Design SEO covers three essential elements of web marketing which are:

Initial Consultancy

This is to establish the vision / success criteria for your site and other business aspects for example:

Research Phase

This is to establish where you sit in your market sector, where you need to focus and also to establish an understanding of the search habits of your potential clients. It includes:

• Competitive analysis of your web based competition:
• Keyword research: What is your target customer actually searching for (not necessarily what you may think)?
• Defining a content and growth strategy based on competitive analysis and keyword research results.

Web Marketing Strategy

Just as with traditional marketing you need to attract visitors in order to make a sale.

This phase includes the definition of a forward web marketing strategy that takes into account aspects of the initial consultancy and research phases in order to maximise the success of your website in the shortest possible timeframe. 

Web design SEO is an element of our web success program but can also be ordered separately through our SEO consultancy services.

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